Internet Marketing For Law Firms

Seattle Blogworks began business with a vision of combining the lawyer’s use of blog software and a trusted professional providing Internet marketing education & support to the lawyer on an ongoing basis. Our focus is on the use of a powerful, yet inexpensive, database driven content management tool (a blog) which allows a lawyer, without any tech background, to publish relevant content for the lawyer’s audience to enhance the lawyer’s reputation and achieve very high performance in Internet search engine results.

Our experience in the legal, Internet marketing and Web development business gives us unique insight into how a lawyer should market themselves on the Internet. We’ve been there with a law practice and high overhead worried about getting new clients. We’ve been there spending tens, and in some cases hundreds of thousands of dollars, for yellow pages, radio and television advertising that was questionable as to taste and results.

We’ve also seen lawyers waste money on Web sites and Internet marketing that didn’t work. Worst of all, we’ve seen good lawyers willing to provide reasonably priced legal services not take advantage of Internet marketing to reach people who would hire them because the lawyer thought Internet marketing was too expensive or too complicated.

Seattle Blogworks will be based on sound long-lasting relationships with our customers. Our customers are going to learn how to do Internet marketing better than most companies offering such services and have fun doing it. Our mission is not to have satisfied customers, but raving fans.

Kevin O’Keefe is the president and founder of Seattle Blogworks. Kevin was a trial lawyer for 17 years, during which time he was a sustaining member of the Association of Trial Lawyers of America and a board member of his state’s trial lawyers association.

Beginning in 1996, he successfully marketed his own law firm on the Internet by using online community interaction and content to help ordinary people faced with legal situations. At the same time he assisted AOL with the development of a law community by acting as a volunteer community leader. USA Today said that: “If O’Keefe isn’t careful, he may wind up giving lawyers a good name.”

In 1999, wanting to help more people and to get more lawyers involved in helping people online as a way to market themselves, Kevin launched a consumer & small business law Web site, Prairielaw.com. The company was later acquired by LexisNexis’ Martindale-Hubbell where he served as a Vice President of Business Development during the development of their lawyers.com Web site and the incorporation of Prairielaw.com as lawyers.com’s content and community sections.

Kevin is recognized as an innovator and leader in the use of content and community in the marketing of a legal practice. He is proud to be a lawyer and works to use the Internet as a way to improve the image of American lawyers.

Seattle Blogworks is located on Bainbridge Island, Washington, just a short ferry ride to downtown Seattle.