Why Blogging is essential for your legal firm?

What is a blog?

A Web site, usually maintained by one person or small group, that is easily updated on a regular basis, has a high concentration of repeat visitors, has its content pushed to subscribers and which may allow for interaction by commenting on the blogger’s posts.

What is published on a blog?

Blogs are often highly focused around a singular subject or theme. The aim is to provide the blog’s readers with a continuous source of news, information and insight about a given topic. Maintained by professionals, like lawyers, blogs build and enhance the reputation of their publishers.

Aren’t blogs just online diaries?

Though traditionally seen as a journal of life activities or one’s Web browsing activity with content displayed in reverse chronological order and archived by month, that is just how blog software has traditionally been used.What is a Weblog? The unabbreviated name for what is now widely known as blog.

What is a blawg?

Denise Howell, a California intellectual property lawyer, coined the name to define a law blog. It has now stuck, in some circles, to cover blogs published by any legal professional.

How do I tell the difference between a Web site and a blog?

Done well, most people will not be able to tell the difference between a blog and a Web site.

How do people find blogs?

The same way they find Web sites, by locating them in search engines, knowing the url address and keying it into the address bar in their Web browser or clicking on a link to the blog from a Web site or another blog.

Are blogs easily found in search engines?

Blogs perform extremely well on all of the major search engines such as Google, Yahoo, and MSN, routinely placing higher in search results than traditional Web sites.

Why do blogs perform so well on search engines?

Search engine algorithms reward Web sites that they consider relevant. Relevance is determined by the number of links to a site and how often content is added to the site. Because blogs are updated so easily, new content is added regularly. Blogs have numerous incoming links, one because they provide valuable information on a specific topic and two, because law blogs often link to each other in a community like fashion.

How do I add new content to my blog?

Adding a post to a blog is darn near as easy as writing an email. A blog allows you to type into a blank box, click a button and ‘shazzam,’ it’s up on the net and syndicated to your audience. In addition you may incorporate html code by highlighting text and clicking a button so you can bold, underline, italicize or hot-link text so it links to another Web page.

How is blog content pushed to a target audience?

New posts are syndicated to subscribers by RSS or email.

What is RSS?

Most often referred to as really simple syndication, people may subscribe to a blog so that new content with a post title and brief synopsis is delivered to subscribers on a news aggregator on their desktop.

How do I get a blog?

You hire Seattle Blogworks of course. Seriously though, there is blogging software available by download for you to install and run from your desktop or on a server. There are also Web based services that allow you to create a blog that will be hosted and administered from the provider’s Web site. Though such software and services are less expensive than using Seattle Blogworks, the majority of lawyers we talk to feel they do not have the time or technical aptitude to set up and administer a blog on their own. Like the early days of Web sites when anyone ‘could’ do a Web site, many lawyers want a blog site to look and feel professional.